Affiliate Hub

EverLeanBody Affiliate Hub

What you can and can't say

Your one-stop guide to posting about EverLeanBody without landing us both in trouble. Bookmark this. It's the source of truth, and it's kept current, so check back before a new campaign.

The one thing to burn into your brain:
EssentialAF is a food. DDEY is a medicine. They live under different rules, and the medicine rules are strict. The biggest trap: because you're paid, you can never share a personal "it worked for me" story about DDEY, even if it's true. For EssentialAF (a food), that same personal story is fine.

The 6 rules for everything

  1. Always disclose. Every post needs #ad or the platform's paid-partnership tag. Not buried, not hidden in "see more".
  2. Sign first. No posting about DDEY until your affiliate agreement is signed and on file.
  3. No made-up results. No fake reviews, no AI before/afters, no invented numbers.
  4. Everything you post is an ad, including disappearing stories, comment replies, and posts in private groups.
  5. When in doubt, leave it out, and ask us. A flagged line costs nothing. A wrong one can cost the brand up to $500k.
  6. You're not a doctor. Never diagnose, never tell anyone to stop a medication, never claim to treat a condition.
The Food

EssentialAF (EAF)

A food, so you can share your real experience (with #ad). The line you can't cross: no disease, no weight loss, no blood sugar.

✓ YOU CAN SAY
  • "I have it every morning, the chocolate one is unreal."
  • "30g of protein, 8g of fibre, dairy free and gluten free."
  • "Excellent source of fibre, low in sugar, sweetened with monk fruit, nothing artificial."
  • "Complete plant protein from faba beans."
  • "It's how I get my protein in without thinking about it."
  • Genuine taste, texture, mixability and convenience opinions.
✗ YOU CAN'T SAY
  • "I lost 5kg with this" / "great for weight loss" / "slimming" → turns a food into an illegal medicine ad.
  • "It balances my blood sugar / stops my sugar crashes."
  • "Cured my bloating" / "fixed my gut" / "healed my IBS."
  • "Balances your hormones" / "sorts out menopause."
  • "Keeps me full so I eat less / kills my appetite." Describe the protein and fibre, don't promise it suppresses hunger.
  • "Meal replacement" / "clinically proven" / "miracle."
  • Rounding up. It's 30g protein and 8g fibre. Never quote decimals.
The Medicine · Strict

Don't Divorce 'Em Yet (DDEY)

Listed medicine, AUST L 527259. Two hard walls: (1) no personal testimonials, because you're paid; (2) only approved claims, word for word.

✓ THE ONLY EFFICACY CLAIMS YOU MAY USE (lift word for word)
  • "Helps reduce the occurrence of symptoms of mild anxiety in perimenopausal and menopausal women."
  • "Supports healthy emotional and mood balance in perimenopausal and menopausal women."
  • "Supports general mental wellbeing in perimenopausal and menopausal women."
  • "Helps reduce symptoms of stress in perimenopausal and menopausal women."
  • "Supports refreshing sleep in perimenopausal and menopausal women."
  • "Formulated with Affron at the clinically-studied dose."
  • "L-theanine to help calm the mind and support a healthy stress response in the body."
  • "Lemon balm, traditionally used in Western herbal medicine to support healthy sleeping patterns."
  • "Activated B vitamins to support nervous system health and energy production."
THE 4 WORDING LOCKS (exact, or it's a breach)
  1. Always "symptoms of mild anxiety." Never "anxiety" on its own.
  2. Lemon balm always starts with "Traditionally used in Western herbal medicine to…"
  3. "Clinically-studied," never "clinically-proven" or "clinically-evidenced."
  4. Always "in perimenopausal and menopausal women." We never treat "menopause."
✗ YOU CAN'T SAY (these get the brand fined)
  • "This cured my anxiety / got rid of my anxiety."
  • "I finally sleep through the night" / "cured my insomnia."
  • "It saved my marriage."
  • "Better than antidepressants" / "got me off my meds."
  • "Helps with depression / my anxiety disorder / panic attacks / PTSD."
  • "Stops hot flushes and night sweats" / "hormone or HRT alternative."
  • "Treats menopause / for your menopause."
  • "No side effects" / "totally safe" / "natural so it's harmless."
  • "Miracle" / "life-changing" / "breakthrough" / "cure."
  • Any "I felt / I noticed / it helped me…" personal experience of taking it.
  • Anything offering free DDEY. Free medicine samples are banned. (A free shaker or tote is fine.)
Mandatory text on EVERY DDEY post

Put this at the top of your caption or as an on-screen overlay. Visible without tapping "see more".

Always read the label and follow the directions for use. If symptoms persist, talk to your health professional.
Don't Divorce 'Em Yet. AUST L 527259.

Ready-to-use scripts

EssentialAF (food, personal story OK, add #ad)

REEL / TIKTOK, 15 SEC
"3pm me used to be a write-off. Now I have this in the morning and I'm actually sorted till dinner. 30g protein, 8g fibre, dairy free, and the chocolate genuinely tastes like chocolate. This is my EssentialAF. #ad"
STORY
"Real talk: I could not do another chalky protein. This one's faba bean, dairy free, 30g protein, low sugar. Swipe up. #ad"
CAPTION
"Not a diet. Not a detox. Just 30g of complete plant protein and 8g of fibre I actually look forward to. EssentialAF, my non-negotiable. #ad @everleanbody"

DDEY (medicine, NO personal story, approved claims only, #ad + mandatory text)

REEL, 20 SEC (mandatory text on screen the whole time)
"If you're perimenopausal or menopausal, Don't Divorce 'Em Yet is formulated with Affron at the clinically-studied dose, with L-theanine to help calm the mind. It supports healthy emotional and mood balance, and helps reduce symptoms of mild anxiety in perimenopausal and menopausal women. #ad"
CAPTION
"Always read the label and follow the directions for use. If symptoms persist, talk to your health professional.

For the woman snapping at the people she loves and lying awake at 3am. Don't Divorce 'Em Yet supports healthy emotional and mood balance and helps reduce symptoms of mild anxiety in perimenopausal and menopausal women. Formulated with Affron at the clinically-studied dose, plus lemon balm, traditionally used in Western herbal medicine to support healthy sleeping patterns.

Don't Divorce 'Em Yet. AUST L 527259. #ad @everleanbody"
COMMENT REPLY (if someone asks "does it help anxiety?")
"It's formulated to help reduce symptoms of mild anxiety in perimenopausal and menopausal women, and to support healthy mood balance. I can't give personal medical advice, so always read the label and chat to your health professional if symptoms persist."
WHEN SOMEONE ASKS FOR YOUR PERSONAL DDEY REVIEW (the trap moment)
"I genuinely can't share a personal 'it did X for me' story on this one, it's a listed medicine and the rules don't allow paid partners to. What I can tell you is what it's formulated to do: support healthy mood balance and help reduce symptoms of mild anxiety in perimenopausal and menopausal women. Have a read of the label and talk to your health professional."

The one-line test before you hit post

EssentialAF: "Am I saying it treats, cures, slims, or controls blood sugar?" If yes, stop.

DDEY: "Am I telling my own story, or straying off the approved-claims list?" If yes, stop.

Not sure about a line? Send it to hello@everleanbody.com before you post. We'd always rather check than pull.