Help women in midlife actually feel like themselves again.
We're building a community of women who tell the truth about perimenopause, support each other, and back products that actually do the work. If that sounds like you, come build it with us.
Apply to joinI personally read every application. I built EssentialAF because the supplement industry has been gaslighting women for years and I'm not interested in doing the same to creators. So pull up a chair.
We'd rather pay you than Mark Zuckerberg.
Every other supplement brand pours money into Meta ads to convince women they need their product. We'd rather take that budget and put it straight into the pockets of women who actually use EssentialAF and love it.
Your audience trusts you more than they'll ever trust a sponsored Instagram post. Your friends listen when you tell them what's actually working in your life. That's worth paying for. That's the whole reason this program exists.
We'd rather reward the women carrying our brand by word of mouth than hand another dollar to a platform that's spent a decade making them feel inadequate.
Your body isn't broken. You're not lazy. You're not weak. The supplement industry has been making women feel that way for two decades and we're done with it.
— Kel, Founder
Three tiers. Built so the women driving sales actually get paid for it.
Percentage based, so your earnings scale with whatever you sell. Bigger orders earn you more. New product lines slot in automatically. No flat dollar caps that make weird sense on one product and stop making sense on the next.
You keep the same code and link the whole way through. Your tier just bumps as you grow.
How commission works per customer
When a customer uses your code or link, you earn on their first 6 orders. After that, the customer is staying because of the formula, not the introduction.
- Order 1. Your tier rate (10%, 15% or 20%)
- Orders 2 to 6. 10% flat for everyone, whether one-off purchases or subscription deliveries
- Order 7 onwards. Commission ends. The customer is yours now, in the best way.
On a $119 pouch (after the customer's 10% off code), that works out to roughly $10, $15 or $20 on the first order and $10 on each repeat. Bundles, subscriptions and our future capsule range scale automatically.
Audience fit beats audience size every time.
Yes, please
- Perimenopause and menopause creators telling the truth about midlife
- Strength coaches and trainers working with women 35 and up
- Nutritionists, dietitians, gut health and wellness creators with an aligned audience
- Existing EssentialAF customers who already won't shut up about it (we genuinely love you)
A 2k follower account of perimenopausal women who actually engage will outperform a 50k account that posts about fourteen different things.
Hard pass
- "Detox" and "fat-burning" content
- Diet culture, restriction, before-and-afters
- Anyone happy to spam codes for any brand that pays them
If your content sounds like a 2014 meal plan, we're not your people. No drama.
Four steps. No mystery.
Apply
Fill out the application below. Five minutes, mostly so we can understand your audience and what you do.
We review, personally
Every application is read by Kel or someone on our team. No bots. No auto-rejects. Usually within 5 business days.
You're in
You get a welcome pack with your unique tracking link, a discount code for your audience, brand assets, and a direct line to us.
You share, we celebrate
Commissions track automatically through Shopify Collabs. We pay out monthly. You get to watch the dashboard go up.
This is more than commission.
You're getting access to a small but mighty community of women who know what they're talking about. Content sounding boards, shared resources, founder office hours, the lot.
with us
The things you actually need to do this properly.
- Your unique discount code (10% off for your audience)
- Your unique tracking link with a 30 day cookie window
- Brand assets: logos, product imagery, ingredient breakdown sheets, claim guidelines
- Education resources covering the formulation and the physiology behind it
- A direct line to Kel and the team for questions, content review and ideas
Things people usually ask.
I'm already an EssentialAF customer. Can I still apply?
You're our favourite type of applicant. Honestly. Apply through the same form and tell us you're already a customer in the application. Our best affiliates are women who have already lived with the formula and felt the difference, so you start with the most important credential someone can have.
What if I haven't tried EssentialAF yet?
We only work with affiliates who genuinely love EssentialAF. If you haven't tried it yet, just say so on your application. If you're a good fit, we'll reach out to arrange sending you a pouch to trial before we onboard you. Try it for two to three weeks. If you love it, we'll bring you in properly. If you don't, no hard feelings, we'd rather know. We're not in the business of paying creators to pretend.
Do I need a huge following?
No. We care more about whether your audience trusts you than how many of them there are. Some of our best-performing affiliates have under 5,000 followers, but their community knows them and listens.
When and how do I get paid?
Commissions are tracked in Shopify Collabs and paid monthly via PayPal once you hit the $50 minimum payout threshold.
Do I get paid on repeat orders?
Yes, with a clear cap so it stays fair both ways. Your tier rate (10%, 15% or 20%) applies to the first order from each customer using your code. Orders 2 through 6 from that same customer pay a flat 10% to everyone, whether they're one-off purchases or subscription deliveries. After the 6th order, commission ends because the customer has stayed for the product, not the introduction.
Can I make claims about menopause, hormones or fat loss?
No. EssentialAF is a formulated supplementary sports food, not a medication. We'll send you exact guidelines on what you can and can't say so you stay safe and so does your audience.
Can I run paid ads with my affiliate link?
Not without written permission. We protect our paid media strategy and don't allow affiliates to bid on our brand keywords. If you want to run organic creator content with paid boost, get in touch and we'll talk.
What if I'm not approved?
We'll tell you why and, if it makes sense, what would change our minds. Sometimes it's timing, sometimes it's audience fit. It's never personal.
Ready to back a real formula?
Apply now. We review every application personally and respond within 5 business days. The community is waiting.
Apply to join the program